Insights

We’ve worked with many Pinterest advertisers to help them set up their CAPI connections via Google Tag Manager, and have noticed that most find the process intimidating. While we understand why it may look that way from the outside, the truth is that the process is quite straight forward, especially if you already have GA4 tagging in place.

Discover how modernizing call center applications can transform customer experiences and boost satisfaction. Learn about the key capabilities needed for true omni-channel support and ways others have enhanced call centers to meet evolving customer expectations and drive operational efficiency.

While convenient and useful, Hubspot’s cookie consent banner provides a challenge for sites relying on Google Tag Manager, and their documentation leaves something to be desired for these users. In this article, we’ll walk you through everything you need to know to integrate Hubspot’s cookie consent banner with your GTM setup.

In January of 2021, the World Wide Web Consortium (W3C) released the first public draft of a new generation of the WCAG Accessibility guidelines: WCAG 3.0. WCAG 3.0 has a number of significant differences from WCAG 2.x, not just in the site requirements, but also in how the standard is measured and applied. One of the most significant changes under 3.0 is a shift in how conformance is achieved. This article discusses how this change may impact your level of compliance.

Long the domain of airlines and credit cards, more and more businesses are turning to loyalty programs to drive customer engagement. And we're not just talking about the punch cards at your local coffee shop.

Avatria announces a new integration of Zocalo, Avatria's composable commerce accelerator, with commercetools, a composable eCommerce platform. This integration allows commercetools customers to streamline the implementation process via Zocalo's pre-built API layer and storefront.

At B2B Online Chicago, we were invited to present our approach to technology modernization. In this presentation, we'll unpack why businesses need to modernize their tech stacks, and Avatria's approach to doing so.

We recently embarked on a total redesign of our internal site, avatria.com. Given our growing expertise in Contentful and the necessity of building out a number of site components, we decided to use the opportunity to migrate all of our website content from Wordpress into Contentful. Though there were a few minor hiccups along the way, the overall process was extremely simple. If you’re interested in migrating your website from Wordpress to Contentful, this article will line out the steps you need to take to ensure your migration process is as smooth as possible.

When we started building Zocalo, our MACH-based eCommerce enablement tool, we brought our decades of experience as digital commerce consultants to the design process. We looked at where eCommerce platforms were 5, 10, and 15 years ago, thought back to all of the poorly built system architectures we’d been brought in to shore up...

One of the fun (albeit challenging) aspects of analytics consulting is that you get to work with a lot of clients in a number of roles. Because of the nature of the work, you’re typically juggling a few different clients at any given time, and because of the way many clients treat analytics work...

For many, contemporary eCommerce seems to be inherently unsustainable, given the environmental downsides of shipping ever more packages to locations all over the world. In this article we introduce the sustainable eCommerce movement—an attempt at running a business in a way that reduces negative environmental impact.

When it comes to balancing conversion and revenue, there is no free lunch: the two concepts are fundamentally at odds. This article looks at how you can optimize your site for revenue while maintaining or improving conversion.

Did you know that over 70% of shoppers never make it to the second page of a product category and almost 90% never make it past the first page of search results? How many do you think even make it to the bottom of that first page? In today’s age, it is critically important that the products your customers are most likely to purchase appear above the fold on the first page. Customers expect you to show them what they’re looking for, and your margin for error is minimal.

June marks LGBTQ+ Pride Month in the United States to commemorate the Stonewall Riots in 1969. In this article you can learn how to be an Ally and other initiatives that the Avatria team is doing in the month of June.

As an organization, Avatria has always admired the advancements made to the software development community via open-source technology. This article discusses our experiences in contributing to the LightGBM and how you can move your industry forward by committing to the open source community.

We’re officially at the one-year mark of the pandemic, which means it’s been over 365 days since any of us were in the office together. And while we won’t turn this post into a lament for face-to-face meetings, team lunches, or the six-pack of beer that’s surely gone bad in the office fridge, we do miss seeing one another! We had to get creative to keep Avatria culture strong over the last year, and so we wanted to share some of the strategies we’ve found successful.

At the end of November 2020, SAP Commerce debuted their latest release, “2011.” After spending some time poking around the release, we wanted to provide a quick overview for those interested in the newest version so that you can determine if upgrading is a priority and avoid common pitfalls.

An expression has been floating around that supposedly describes a painful truth of eCommerce shopping habits; it goes something like this: You could bury a body on page two, and no one would ever find it. It’s one of those ideas that feels right (when was the last time you clicked into the second page of search results for an answer?), but is much harder to find good data about. Fortunately, we have a lot of eCommerce data at hand, so we decided to try to dive into the question for ourselves.