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ANALYTICS & CUSTOMER DATA

When it comes to acquisition and conversion, you're not getting anywhere without great data and an ability to use it. Luckily, Avatria can provide both.

WHY WE'RE DIFFERENT

A cookie-cutter analytics solution can't answer the questions that matter to your business. Avatria's deep experience and personalized focus give you the answers you need.

Avg. Years of Experience

40+

# of Projects

1M+

Transactions Analyzed

GA Certifications

OFFERINGS

Data Insights & Dashboards

Our custom-designed dashboards offer a real-time view of critical metrics, helping optimize your marketing strategies and revealing customer conversion drivers.

Tag & Pixel Implementation

Accurately track user interactions, gather critical data, and optimize online strategies. We'll ensure you have the highest-quality data collection.

Customer Data Platforms

Let us aggregate and unify your customer data from various sources, providing a holistic view of each individual.

Loyalty Program Implementation

Implement a personalized promotions & loyalty program engine for your customers to help drive revenue growth.

Analytics Strategy

Set your site up for success through careful data planning, focusing on the complete customer journey. Make data your most valuable asset, and use it effectively.

A/B Testing

By comparing two variations of your best strategies, we gather insights into what resonates with your audience and how it drives tangible results.

Process Analytics

Gain insights into operational dynamics, ensure accurate measurement of journey flows, and uncover hidden patterns for data-driven decisions that drive improvements.

OUR PARTNERS

FEATURED CASE STUDIES

Anixter Adobe Analytics Implementation

SAP COMMERCE

DIGITAL ANALYTICS

ADOBE ANALYTICS

Sports World Chicago

A/B TESTING

GOOGLE ANALYTICS

GOOGLE OPTIMIZE

Anixter Adobe Analytics Implementation

SAP COMMERCE

DIGITAL ANALYTICS

ADOBE ANALYTICS

Sports World Chicago

A/B TESTING

GOOGLE ANALYTICS

GOOGLE OPTIMIZE

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INSIGHT

The Analytics Missteps Too Many Companies Make

One of the fun (albeit challenging) aspects of analytics consulting is that you get to work with a lot of clients in a number of roles. Because of the nature of the work, you’re typically juggling a few different clients at any given time, and because of the way many clients treat analytics work...

John McDonough

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How Far Do Customers Browse on eCommerce Sites? Not as Far as You Think.

An expression has been floating around that supposedly describes a painful truth of eCommerce shopping habits; it goes something like this: You could bury a body on page two, and no one would ever find it. It’s one of those ideas that feels right (when was the last time you clicked into the second page of search results for an answer?), but is much harder to find good data about. Fortunately, we have a lot of eCommerce data at hand, so we decided to try to dive into the question for ourselves.

John McDonough

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Lessons in Machine Learning: Optimizing Revenue

When it comes to balancing conversion and revenue, there is no free lunch: the two concepts are fundamentally at odds. This article looks at how you can optimize your site for revenue while maintaining or improving conversion.

Avatria Data Science and Analytics Team

MORE SERVICES

Commerce & Content

Digital Strategy

Managed Services

Globalization & Compliance

Search & Merchandising

Take your data to the next level

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ANALYTICS & CUSTOMER DATA

When it comes to acquisition and conversion, you're not getting anywhere without great data and an ability to use it. Luckily, Avatria can provide both.

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