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ANALYTICS & CUSTOMER DATA

When it comes to acquisition and conversion, you're not getting anywhere without great data and an ability to use it. Luckily, Avatria can provide both.

WHY WE'RE DIFFERENT

A cookie-cutter analytics solution can't answer the questions that matter to your business. Avatria's deep experience and personalized focus give you the answers you need.

Avg. Years of Experience

40+

# of Projects

1M+

Transactions Analyzed

GA Certifications

OFFERINGS

Data Insights & Dashboards

Visualize Marketing and Conversion Trends in Real Time

We design dashboards that highlight the KPIs that matter, giving your teams clear insight into campaign performance, customer behavior, and key growth opportunities.

Tag & Pixel Implementation

Enable High-Quality Data Collection Across the Customer Journey

Our experts implement tracking strategies that ensure accurate user interaction data, optimized campaign targeting, and compliance with modern privacy standards.

Customer Data Platforms

Build a Unified View of Your Customer Across All Touchpoints

We integrate and centralize customer data from every source to create a complete and actionable profile that supports better segmentation, personalization, and retention.

Loyalty Program Implementation

Launch Targeted Loyalty Programs That Grow Customer Lifetime Value

We help you design and implement loyalty engines and promotional strategies that increase repeat purchases and strengthen brand engagement.

Analytics Strategy

Define a Measurement Plan That Aligns with Business Goals

We collaborate with your teams to identify key data opportunities, ensure full-funnel tracking, and deliver a strategy that turns analytics into a competitive advantage.

A/B Testing

Test and Validate What Drives Conversion with Confidence

Through structured experimentation, we uncover what messages, layouts, or journeys deliver better results and provide data-backed recommendations to improve performance.

Process Analytics

Discover Journey Bottlenecks and Optimization Opportunities

We analyze your internal workflows and user interactions to identify inefficiencies, uncover behavioral trends, and prioritize the most impactful improvements.

Consent Management

Implement Seamless Consent Systems That Ensure Privacy Compliance

We configure scalable consent frameworks that help you collect and manage user permissions effectively while meeting requirements like GDPR and CCPA.

OUR PARTNERS

FEATURED CASE STUDIES

Anixter Adobe Analytics Implementation

SAP COMMERCE

DIGITAL ANALYTICS

ADOBE ANALYTICS

StartEngine Analytics Scalability Enhancements

TAG & PIXEL IMPLEMENTATION

DATA ANALYSIS

STRATEGY

Anixter Adobe Analytics Implementation

SAP COMMERCE

DIGITAL ANALYTICS

ADOBE ANALYTICS

StartEngine Analytics Scalability Enhancements

TAG & PIXEL IMPLEMENTATION

DATA ANALYSIS

STRATEGY

RELATED INSIGHTS

INSIGHT

The Analytics Missteps Too Many Companies Make

One of the fun (albeit challenging) aspects of analytics consulting is that you get to work with a lot of clients in a number of roles. Because of the nature of the work, you’re typically juggling a few different clients at any given time, and because of the way many clients treat analytics work...

John McDonough

WHITE PAPER

How Far Do Customers Browse on eCommerce Sites? Not as Far as You Think.

An expression has been floating around that supposedly describes a painful truth of eCommerce shopping habits; it goes something like this: You could bury a body on page two, and no one would ever find it. It’s one of those ideas that feels right (when was the last time you clicked into the second page of search results for an answer?), but is much harder to find good data about. Fortunately, we have a lot of eCommerce data at hand, so we decided to try to dive into the question for ourselves.

John McDonough

WHITE PAPER

Lessons in Machine Learning: Optimizing Revenue

When it comes to balancing conversion and revenue, there is no free lunch: the two concepts are fundamentally at odds. This article looks at how you can optimize your site for revenue while maintaining or improving conversion.

Avatria Data Science and Analytics Team

MORE SERVICES

Commerce & Content

Digital Strategy

Managed Services

Globalization & Compliance

Search & Merchandising

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