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Industry
Automotive Services
Location
Charlotte, NC
Tags
LOYALTY
STRATEGY
COMPOSABLE COMMERCE
PLATFORM IMPLEMENTATION
POINT OF SALE
Key Impact
Designed, built and delivered the technical underpinnings of a transformative loyalty program for a beloved brand.
1,200+
LOCATIONS, NATIONWIDE
THE CHALLENGE
IMPLEMENT A REWARDS PROGRAM AND ARCHITECTURE TO BUILD A MULTI-BRAND LOYALTY ECOSYSTEM.
Take 5 is a leading automotive service provider, with over 1,200 locations across two brands: Take 5 Car Wash and Take 5 Oil Change.
They engaged Avatria to design, implement and configure a brand new rewards program, modernize digital architecture with an enterprise-wide service layer, and serve as the Program & Product Management team of record across the entire initiative.
PROJECT DETAILS
Complex data, seamlessly delivered.
Avatria built the technical backbone of the loyalty experience, consolidating and syndicating data and functionality across a vast digital ecosystem.
Take 5 sought to build a rewards program from scratch to increase customer retention, and improve cross-brand shopping across the oil change and car wash businesses.
Avatria partnered with a creative agency to deliver a comprehensive rewards experience ranging from mobile app development, POS integration, service layer development, loyalty strategy and more to transform Take 5's business and usher in a new era of customer centricity.
Key Challenges
As with many comprehensive engagements, there were a number of key challenges to solve for:
- Multi-Brand Landscape: Take 5 Car Wash and Take 5 Oil are two brands under the same name, but operate largely independently and have different master systems. Data needed to be consolidated in a single source to enable a multi-brand loyalty program that encouraged cross-brand shopping behavior.
- Disparate POS systems: The POS systems for each brand were on different platforms and did not have a straightforward way to consolidate the data using modern technological principles
- Multiple Ongoing Workstreams: Many tracks of work needed to be aligned to ensure that all teams would be successful.
PROJECT ELEMENTS
While partnering with a leading design agency tasked with the creative and front end work, Avatria was resposible for key components of the project
FEATURED
Product & Program Management
We provided key leadership roles for program and product management to coordinate across workstreams, leading to a smooth delivery from start to finish.
Loyalty Strategy
Avatria's loyalty and technology expertise guided the strategy of Take 5 Rewards, leading to a program that transcended Take 5's multi-brand landscape and offered an exciting customer experience.
Loyalty Implementation
After program rule definition, Avatria led the implementation to connect the loyalty platform with the mobile app via an extensible set of APIs that were a part of the service layer.
Point of Sale Integration
In order for customers to receive their loyalty rewards across multiple POS systems, we led external teams in building complex integrations to exchange purchase data and discounts.
Service Layer Design & Development
Core to the program was the design and development of an enterprise service layer that would be used to syndicate data and API services across business units.
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