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Industry
Entertainment and Gaming
Location
Dallas, TX
Tags
SHOPIFY
PLATFORM IMPLEMENTATION
DIGITAL COMMERCE
Key Impact
Avatria unlocked a new selling channel for Dave and Buster's allowing them to add 4,000 net new customers in under 8 months.
4,000
NET-NEW CUSTOMERS
THE CHALLENGE
Unlock a new selling channel in 2 months.
Dave and Buster's, a leading entertainment and gaming company, with over 160 locations nationwide, tapped Avatria to enable digital selling so that their customers could purchase Power Cards online for the first time ever.
PROJECT DETAILS
Avatria stood up a Shopify site that offered a step-by-step wizard for purchasing a Power Card for use at Dave and Buster's locations. This included selecting a location, providing customer information, and selecting the quantity of points that should be loaded to the card.
Key Challenges
There were a number of key challenges that Avatria was able to overcome to ensure a seamless user experience for Dave and Buster's customers, including:
- The price per point varied based on the number of points purchased
- The checkout flow was customized to integrate with client systems for tax, generating the new power card, and submitting the order
- The theme was customized to match the Dave and Buster's flagship for a seamless user experience
RESULTS
Dave and Buster's unlocked the digital selling channel for the first time ever!
Avatria successfully enabled digital selling for Dave and Buster's in under 8 weeks. It was so successful that they recouped their cost 2 months after launch and added 4,000 net new-to-brand customers within the first 8 months of launching.
8
WEEKS TO LAUNCH
4,000
NET-NEW CUSTOMERS
2
MONTHS TO BREAK EVEN
100%
CUSTOMER SATISFACTION
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